CASE STUDY

Streamlining Admissions Support for a Leading Indian Technology University

INDUSTRY:

Education

Process Type

Inbound | Service Type: BPO

BACKGROUND: ADMISSIONS EXPERIENCE AT A BREAKING POINT

A fast-growing private university in India faceda sharp surge in inquiries during the annual admissions season, particularly between May and July. With over 35 academic programs, multiple campuses, scholarship options, and compliance-driven processes, the institution’s support systems became fragmented and overwhelmed.
Prospective students and parents struggled with delayed responses, inconsistent information, missed email SLAs, and dropped calls. The university’s progressive reputation was at stake—not due to its academic quality, but because of fragmented, inconsistent admissions support.

MAS CALLNET + CALLMASTER AI: REDEFINING ADMISSIONS EXPERIENCE

Mas Callnet designed and deployed a flexible, AI-enabled inbound admissions support ecosystem, tailored to university unique seasonal needs and student-parent personas.