CASE STUDY

Enabling Telecom Tower Uptime Through Smart Complaint Resolution

INDUSTRY:

EV Batteries / Power Infrastructure for Telecom

Process Type

Inbound | Service Type: BPO

BACKGROUND: CRITICAL POWER SYSTEMS, FRAGMENTED COMPLAINT MANAGEMENT

Exicom provides DC power systems and lithium-ion batteries for thousands of telecom towers across India. These assets are mission-critical—any failure can disrupt voice/data connectivity, affecting millions of end users. Yet, before partnering with Mas Callnet, Exicom had no centralized system to manage tower-level complaints from telecom operators like BSNL, Airtel, or Vodafone.
Each tower operator independently reported faults—often via SMS, email, or direct calls—leading to scattered complaint data, delayed resolutions, and missed escalations. The cost of inefficiency was high: tower downtime, customer dissatisfaction, and reputational risk.

MAS CALLNET + CALLMASTER AI: CREATING A 360° FAULT MANAGEMENT HUB

Mas Callnet stepped in with a purpose-built inbound complaint handling system for telecom tower support. Powered by CallMaster AI, we introduced automation, prioritization, and real-time coordination that helped Exicom turn chaos into control.