CASE STUDY

Enabling 10X Dealer Growth for a Fortune 500 Cement Brand

INDUSTRY:

Building Materials (B2B)

CLIENT CONTEXT & CHALLENGES

As one of India’s top cement manufacturers, this Fortune 500 brand commands a massive distribution footprint through a multi-tier network of dealers, sub-dealers, stockists, and construction partners across urban and rural geographies. Known for its volume leadership and premium product range, the brand’s go-to-market strategy heavily depends on the speed, consistency, and satisfaction of its dealer ecosystem. However, as the brand scaled operations across states and added new SKUs and trade schemes, its dealer servicing model began showing cracks.

MAS CALLNET + CALLMASTER AI: REINVENTING THE DEALER RELATIONSHIP MODEL

Mas Callnet stepped in to transform the cement brand’s dealer support function from a disjointed manual process into a multilingual, tech-augmented, insight-driven Dealer Relationship Management (DRM) operation.
At the heart of this transformation was CallMaster AI, our proprietary intelligence engine that powered automation, behavior tracking, risk detection, and predictive analysis—ensuring real-time visibility and strategic decision-making at scale.