Driving Prepaid-to-Postpaid Conversion at Scale for a Global Digital Advertising Leader Driving Prepaid-to-Postpaid Conversion at Scale for a Global Digital Advertising Leader

A global digital advertising platform with a vast base of SMB and enterprise advertisers in India relied heavily on prepaid billing models to drive campaign activity. While simple to manage, prepaid accounts often introduced limitations—lower ad spend ceilings, frequent interruptions, and restricted billing flexibility. Postpaid accounts offered stronger benefits: higher limits, consolidated invoicing, and long-term retention. However, conversion rates from prepaid to postpaid remained low due to a lack of structured outreach, education, and follow-up.
The platform needed a scalable, tele-driven sales model to convert high-potential prepaid advertisers into postpaid clients—without increasing internal bandwidth, capital expense, or compliance complexity